Information We Collect

Ted Baker may collect information that you provide directly, information related to your orders, and information collected automatically when you use our website.

• Contact details, such as your name, email address, billing information, and shipping information.
• Order details, including products purchased, order history, transaction details, and customer support messages.
• Account information, such as login details, saved preferences, and account activity if you create an account.
• Device and browsing information, such as IP address, browser type, device type, pages viewed, referring pages, and website activity.
• Marketing preferences, such as whether you choose to subscribe to promotional emails.

How We Use Your Information

Ted Baker uses customer information to operate our store, process purchases, provide support, improve the website, and communicate with customers.

• To process, confirm, fulfill, and manage orders.
• To provide customer support for orders, shipping, returns, exchanges, product questions, and account help.
• To send order updates, transactional emails, and service-related messages.
• To improve website performance, shopping experience, product presentation, and customer service.
• To help detect, prevent, or respond to fraud, unauthorized activity, security issues, or technical problems.
• To send marketing emails when you have subscribed or otherwise agreed to receive them.

Order Processing

When you place an order with Ted Baker, we use the information you provide to process your purchase, confirm your order, arrange fulfillment, communicate order updates, and provide support if you contact us about your order.

We may also use order information to help manage returns, exchanges, refunds, damaged or wrong item requests, and related customer service needs.

Payment Information

Ted Baker may offer payment options through PayPal, Stripe, and credit card payment processing. Payment information is handled by the relevant payment processor to complete your transaction.

We do not ask you to send full payment card details by email or through customer support messages. Please do not include sensitive payment information when contacting us.

Cookies and Analytics

Ted Baker uses cookies and similar tracking technologies to support website functionality, remember preferences, understand website performance, and improve the shopping experience.

Cookies may help us recognize your device, keep items in your cart, understand how visitors use the website, measure traffic, and improve our online store. You can manage cookies through your browser settings. Some website features may not work properly if cookies are disabled.

Email Marketing

If you subscribe to Ted Baker email marketing, we may use your email address to send promotional messages, product updates, offers, and other marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at [email protected]. Even if you unsubscribe from marketing messages, you may still receive transactional or service-related emails about orders, account activity, or customer support.

Service Providers

Ted Baker may share information with trusted service providers that help operate our store and provide services to customers. These may include payment processing, order fulfillment, website hosting, email delivery, analytics, customer support, fraud prevention, and other store operations.

Service providers are given access to information only as needed to perform services for Ted Baker and are expected to handle information responsibly.

Data Security

Ted Baker uses reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, loss, misuse, alteration, or disclosure.

No method of online transmission or electronic storage is completely secure. While we work to protect customer information, we cannot guarantee that information transmitted through the website will always remain completely secure.

Data Retention

Ted Baker retains customer information for as long as reasonably necessary to provide services, process orders, respond to customer requests, maintain business records, prevent fraud, resolve disputes, and meet operational needs.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for the purpose for which it was collected.

Customer Privacy Rights

Depending on where you live, you may have rights related to your personal information. These rights may include the ability to request access to your information, ask for corrections, request deletion, object to certain uses, or withdraw marketing consent.

To make a privacy request, contact Ted Baker at [email protected]. We may need to verify your identity before completing certain requests.

Children’s Privacy

The Ted Baker website is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to Ted Baker, please contact us so we can review the request and take appropriate action.

International Users

If you access the Ted Baker website from outside the country where our store operations or service providers are located, your information may be processed in locations that have different data protection rules than your location.

By using our website or submitting information to Ted Baker, you understand that your information may be processed and stored as needed to operate the store and provide customer services.

Policy Updates

Ted Baker may update this Privacy Policy from time to time to reflect changes in our website, services, store operations, or privacy practices. When updates are made, the “Last updated” date near the top of this page will be revised.

We encourage customers to review this Privacy Policy periodically.